§ 17.60.1.020. Intent and purpose.

The intent of this Code is to protect the health, safety and welfare of the citizens of Great Falls; to provide for a well-maintained and aesthetically pleasing appearance of the community; and to provide adequate business identification and advertising communication. The purpose of this Code is to establish parameters for size, location, type, maintenance and construction of signs and sign structures within the City of Great Falls in order to:

A.

Promote a positive economic and business climate through distinctive and effective signage.

B.

Improve Great Falls' community image by eliminating sign clutter.

C.

Encourage signage of a scale and character consistent with building, site, streetscape and neighborhood.

D.

Ensure protection of pedestrians and motorists from injury and/or damages attributable to distractions and obstructions caused by improperly placed signs.

E.

Provide a comprehensive and cohesive code that is readily understood and consistently applied.

F.

Provide effective and binding code implementation and enforcement measures.